Dazzling

January 15, 2009

Written by Angie Fenton
The Buzz Column
Heavy Stuff

(Story Title: Dazzling)

Who can blame Kim Kardashian for cashing in on her fashion sense?

The reality TV beauty operates ShoeDazzle.com, an online shoe subscription service.

Membersfill out a survey on their fashion likes and dislikes. Then, for $39 a month, they receive a new pair of footwear chosen by a panel of personal shoe stylists -- like Louisville resident Merika Rock.

"I would have to say for me, personally, it's all about a good heel with an ankle strap," said Rock, an image consultant. "My closet is never without a pair of them."

Original Article Published at:

http://www.courier-journal.com/article/20090115/COLUMNISTS18/901150310/1062

Merika Rock's Venture with ShoeDazzle Makes News Again!

Catch me in the January 2009 Issue of Today's Woman

In the hot seat: Merika Rock

Lafayette native and Jefferson High School graduate Merika Rock is hard to keep up with. She is an image consultant now based in Louisville, Ky., where she helps make a wide range of people look good. So it only makes sense that Rock, 31, is set to collaborate with reality television star Kim Kardashian on a new shoe company called Shoe Dazzle, www.shoedazzle.com.

http://www.shoedazzle.com/

1 Have you met Kardashian yet? What is Shoe Dazzle about?I haven't met her in person yet, but I will be possibly flying out in the spring for their official launch party and perhaps meet her then. I'm extremely excited about my new venture with her company, Shoe Dazzle. I thought the concept was really interesting when I first heard about it. Every month, you receive an extraordinary pair of shoes, kind of like a book of the month club, but with shoes. And it's really economical. You can skip a month if you don't like any of the shoes offered in a particular month.

2 What does an image consultant do?Everything from wardrobe consulting, personal shopping, arranging time with hairstylists, makeup artists, and taking care of spa and retreat bookings for their clients nationwide. They can also provide fitness programs, including a wide variety of fitness classes, and time with personal trainers. An image consultant can assist you in looking your best for photo shoots and special occasions.

3 Who have been some of your more interesting clients?I have either styled, or had in my photography studio everyone from World Wrestling Entertainment superstars and divas, reality TV stars, to a Playboy Playmate. And, they've all been amazing to work with and some of the nicest people I've met. I've been able to cement a lot of friendships along the way. They're just regular people doing extraordinary things.

4 Did your time at Jefferson help mold your career?I'd have to say for the most part I was extremely confused in high school, as a lot of teenagers are, as to what career field I wanted to take. I'd have to say most of my career opportunities started in Louisville where I've lived since 1999.

5 How often do you make it back to Lafayette?I unfortunately don't make it up there as much as I would like. Perhaps once or twice a year I come to visit my family who all still live up that way or they come down to visit me.

My job can be very demanding at times, and I am often working in my studio 12 to 15 hours a day. That's not including office work I try to catch up on in the evenings. And when I'm not doing that, I have to travel for business as well for my company M. Rock Style.I work with a lot of out-of-town models who travel to work with us. They come everywhere from Evansville, Cincinnati, Indianapolis, all the way up to Lafayette. So, I have had quite a few of my hometown people come here to shoot in our studio.On the Net: http://www.mrockstyle.com/

http://www.jconline.com/apps/pbcs.dll/article?AID=2008812120304

Local Stylist Ventures With Fashionista Kim Kardashian

From mothers to doctors, from Pro-Wrestlers to Pro-skaters, Merika Rock has styled them all top and bottom. Now the Indiana based Fashion Consultant is bringing Hollywood shoe styles to Kentuckiana by venturing with Reality Star, Kim Kardashian's newest project ShoeDazzle.





































































Rock describes ShoeDazzle as," kind of like a book of the month club, but with shoes." Initially, each individual is asked to complete the Fashion Survey to determine their personal style. Then, once a month, the who's who of the fashion world personally describe and recommend what shoes fit your unique fashion personality. Each member then receives a "perscribed" pair of shoes for only $39 a month. "For those that have a huge shoe fetish such as I, this service is going to be right up your alley. Not to mention it has a bit of flexibly to it. If you decide you want to skip a month here or there because you don't like the shoes selected for that month or just because, they give you an option to do so. Not to mention the shoes are gorgeous and at $39 dollars each pair, economical. What more can a girl ask for!"

Ms. Rock was personally selected by a representative for Kim Kardashian to join the group of style experts from different parts of the nation with Kardashian leading as both the Co-Founder and Chief Stylist. "Our job would be to assist with the selection of shoes that ShoeDazzle members would be sent monthly when they joined."

Currently, Ms. Rock resides in Jeffersonville, Indiana, where she runs M. Rock Style, her image consulting, styling, and photography business.

To learn more about Merika Rock and M. Rock Style's services, visit www.MRockStyle.com or see her at www.ShoeDazzle.com under the "Experts" section.

http://www.louisville.com/content/local-stylist-ventures-fashionista-kim-kardashian

Merika Rock Teams Up With Kim Kardashian!

Originally Published on December 5th, 2008

I am pleased to announce that I have teamed up with Kim Kardashian
as part of a specially selected group of style experts from around the nation to provide a new and exciting service for a company which she has co-founded called ShoeDazzle. Preview us at http://shoedazzle.com/the_experts

We the fashion experts choose the hottest shoes for you every month based on YOUR individual personality. The shoes we pick for you will express your individuality and self-expression. Unique, yet true to trend.

ShoeDazzle is a monthly membership society. Every month, for just $39, you will receive an extraordinary pair of shoes. The shoes are handpicked for you by us, your personal fashion experts.



Here To Get Started Today! www.shoedazzle.com

Amazing Race's Kynt and Vyxsin’s Farewell Shoot

Origianlly Published September 9th, 2008

Celebrities, Wrestling Superstars, WWE Divas, Playboy Playmates and Reality Show Stars know where to come when they want great photography and styling services.

We had the pleasure about two weeks ago to do one final shoot with our good friends Kynt and Vyxsin, a day out from their long road trip and permanent move to California. Many of you may know them from the local Louisville Goth Scene, or even more, from the hit TV show of The Amazing Race last season.

The two had decided to make the move to be closer to the entertainment industry out on the west coast, and to continue their pursuit of the Hollywood dream. We've known the pair for many years, and it was a pleasure to be able to set them on their way with some fresh photo content for their actor's headshots and portfolios.

The evening in the studio started with complimentary M. Rock Style services, as our style team worked magic on first Kynt and then Vyxsin's hairstyles. Afterwards I consulted on what makeup looks would look best for their shots and recommended color usage. After I completed the final touches on Kynt's eye makeup and lashes, Vyxsin and I rummaged through her wardrobe and we came up with the setups that would work best for the shoot.

As usual, our internationally known photographer, Todd Fischer, would lead the shoot. This was an especially sentimental photoshoot for Todd as he has been a trusted advisor and friend to Kynt and Vyxsin for some time. Todd is also scaling back his shooting responsibilities soon as he is involved in a 14-hour mini-series project for Sci-Fi channel.

No worries though, as Todd's apprentice Trish Nohalty is more than capable of picking up the extra work. Trish was a remarkable addition to the photoshoot, capturing Kynt and Vyxsin in some of our most favorite photos. There is a certain feeling of accomplishment to know that as Kynt and Vyxsin are handing out headshots and resumes all over Hollywood….that an M. Rock Style photo is what the casting agents will be seeing.

In closing, it was sad to see their headlights pull out of the driveway for the last time. We hope to see them a couple of times a year when they return to visit. And don't rule out a cameo appearance by the pink and black attack on a Sci-Fi channel show in the near future.

Come Join M. Rock Style For The 6 Hours Of Rhythm Derby Eve Gala

Originally Published On April 24th, 2008

Come join M. Rock Style for the 6 Hours of Rhythm Derby Eve Party this Kentucky Derby!

M. Rock Style is one of the official hosts and sponsers of this gala event and we are heading up both Celebrity VIP Coodinating and Hospitality arrangements for the celebrities attentding, as well as styling them for the event. We are also providing style services for their charity fashion show.

The year's most extravagant Derby Eve party will be at the Glassworks Building at 815 W. Market St. in downtown Louisville, KY. 6 Hours of Rhythm will benefit the Kosair Children's Hospital Foundation autism research and The Actor's Fund.

This evening of Rhythm will begin with a celebrity red carpet entry to an exquisite dinner. The region's finest will show off a gorgeous collection of unique fashions from around the country at the elegant fashion show accompanying dinner. Each fashion will be silently auctioned off over dessert as the models work their way through the tables, allowing each piece to directly appeal to the bidder's senses.

Upstairs, djs will be shaking the house and moving your feet with the funkiest dance music around from 9 o'clock until 2. And still further up, local, regional, and national bands will rock the rooftop from 9 to 2 as well.

Be a part of our exclusive VIP section and enjoy the night in exceptional style and comfort.

M. Rock Style Playboy Playmate Shoot

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Classic Rock

Originally Published on March 15th 2008

Stylemaker

Classic Rock

By Maisy Fernandez
mfernandez@courier-journal.com
The Courier-Journal

Photo (C) Michael Clevenger, The Courier-Journal

As an image consultant and stylist, Merika Rock must keep up with what's chic from season to season. But don't expect her to always follow suit. "I know vibrant colors are hot for spring, but the stylist uniform is to kind of wear black. It's a power color," she says. Combining it with her taste for classic pieces makes her feel "classy and sexy and sophisticated. Especially in pencil skirts or a nice pair of slacks and a button dress shirt, tightened with a belt -- I'm good to go for the day."

At 30, Merika is the name behind M. Rock Style, an image consulting, styling and photography business. Her studio/office is located in the 100-plus-year-old farmhouse that she is renovating with her husband in Jeffersonville, Ind. The studio is filled with lighting, backgrounds, whimsical props and a makeup table, but the rest of the house is a developing mix of the couple's distinct styles. Husband Todd Fischer likes country decor, "but I've always liked Asian influence," says Merika, who regularly cooks on her 50-year-old stove.

Photo (C) Michael Clevenger, The Courier-Journal

But the best thing about the home isn't the look, she says. It's the feel. "I like the fact we have 2¼ acres here. It's like we're in town, but in the country as well. It's peaceful and tranquil."

Merika Rock
Age: 30Hometown: Lafayette, Ind.Family: Husband, Todd Fischer, and their Persian cats, Neko and Tenchi.Going "under cover": Merika is into role-playing games on her Xbox, comic books, fantasy art, Asian cinema and Japanese anime. "I'm a bit of an undercover nerd." How to improve your image: "Updating your haircut is always important. Nothing can make you look more dated than a haircut that hasn't been in style for the last decade. And while trends change, there are always classic pieces that can keep you in style, like pencil skirts, white button-down shirts. You can take those pieces from season to season and update them with trendy accessories."Cheaper chic: "I love bargains. You don't have to spend a lot to have good style.

But the best thing about the home isn't the look, she says. It's the feel. "I like the fact we have 2¼ acres here. It's like we're in town, but in the country as well. It's peaceful and tranquil."
Merika Rock
Age: 30Hometown: Lafayette, Ind.Family: Husband, Todd Fischer, and their Persian cats, Neko and Tenchi.Going "under cover": Merika is into role-playing games on her Xbox, comic books, fantasy art, Asian cinema and Japanese anime. "I'm a bit of an undercover nerd." How to improve your image: "Updating your haircut is always important. Nothing can make you look more dated than a haircut that hasn't been in style for the last decade. And while trends change, there are always classic pieces that can keep you in style, like pencil skirts, white button-down shirts. You can take those pieces from season to season and update them with trendy accessories."Cheaper chic: "I love bargains. You don't have to spend a lot to have good style.